What Are Impulse Purchases?

Spur-of-the-moment purchases are known as impulse buys. Though they may seem small, these last-minute additions to a shopper’s basket are a powerful tool for retailers.

Impulse buys offer more than convenience. They provide a valuable opportunity for retailers to connect with customers and expand their retail strategy. With Cottage Country’s classic candies, nuts, and trail mixes, you can turn nostalgia-seeking customers into loyal buyers.

How Can Retailers Tap Into Impulse Buys?

Emotional connection can influence customer purchases, sealing the deal on that impulse buy. When a customer spots a favourite candy from their childhood, their mind is flooded with sweet memories. Their urge to try the candy again creates an impulse sale.

Seasonality and location can also play a role. Summer is a great time to capitalize on happy memories and drive transaction value.

With our retail programs, Cottage Country snacks pair seasonal impulse appeal with timeless flavours Canadian customers know and love.

Why Impulse Buys Matter in Summer

Impulse buying happens year-round, but summer is the perfect opportunity to target quick sales. Here’s why:

Peak Travel Season

Summer is Canada’s prime season for travelling, events, and casual shopping. Customers are out exploring, touring new places and looking for things to try.

Warm Weather Spending Habits

Warmer weather means higher foot traffic and looser spending habits, increasing the chance of last-minute purchases. This is especially true for smaller shops located near beaches, parks, and vacation towns.

Quick Picks

The hustle and bustle of summer keeps customers on the go. A familiar treat from the past or something new to try is just what customers are looking for.

A Taste For Nostalgia

Cottage Country products are a prime tool for tapping into sweet summer memories, with familiar flavours like Ju Jubes, Gummy Worms, Sour Pleezers, Gum Wheelies and more.

Customers love discovering new items but also rediscovering their old favourites. Customers’ lives may have changed since childhood, but there’s something about classic flavours that transports us back to our sweetest memories.

Driving the emotional connection between taste and memory is what makes impulse snack buys effective. No one wants to miss out on the chance to revisit a sweet favourite.

Cottage Country drives summer sales with more than just classic, retro snacks, also offering new favourites to consistently keep your retail displays fresh and appealing.

Cottage Country Products Are Made for Impulse Sales

Cottage Country products are made with impulse sales in mind. 

Here’s what makes them a great fit:

Grab-and-Go

From value packs to candy cups, Cottage Country products are easy for customers to take with them, no matter where they’re headed.

Recognizable Packaging

Cottage Country’s clear package design makes it easy for customers to spot their favourites, complemented by easy-to-read labelling. Let our packaging do the talking, making each snack even more irresistible. 

Something for Everyone

We know that variety is the spice of life. Cottage Country makes it easy to offer a complete assortment of sweet, sour and savoury options to your customers. Everyone is sure to find something they’ll love!

Retail Display Solutions to Spark Memories and Create Sales

Your product display is just as important as the products themselves. Cottage Country retail partners are provided with attractive solutions designed for aisle end caps or standalone displays. 

Explore our range of display options to find the perfect fit for your retail location.

  • Standard Racks – Choose from three rack sizes: small, medium and large, holding up to 38 packages
  • Side Saddles – These side racks make for convenient aisle placement, capturing customers’ attention before they even reach the front of the display.
  • Candy Cup Spinner Racks – A perfect on-the-go option for summer customers. They’re car cupholder-sized!
  • Cotton Candy Display Shelves – A summer carnival classic, now available year-round for your customers. It’s the perfect option to ignite nostalgic shopping!
  • Countertop Racks – To save space and draw in last-minute purchases, our countertop racks are the perfect option.

Summer Display Strategies

Cottage Country’s displays are built to fit any footprint and any season. During summer, place Cottage Country displays near checkouts or seasonal displays to catch customers’ attention.

With attractive branded signage, adding Cottage Country to your retail location is a great way to invite customers to relive their favourite sweet summer memories.

Maximize Summer Impulse Sales with Cottage Country

Want to increase basket size? 

Cottage Country makes it easy for retailers to promote higher transaction value with multi-buy deals. With Mix & Match, you’re helping customers simplify their purchase and move to the checkout faster – why buy one when you could have both?

We know the best summer memories start with the right snacks. With nostalgic favourites, new products and display-ready formats, Cottage Country helps turn impulse moments into increased sales. 

Our experienced team know the ins and outs of retail sales, helping you make the most of your displays. Questions and service inquiries are always handled in a timely manner, helping you spend more time focusing on activities that actually drive business growth. 

Reach out to start the conversation and add Cottage Country to your retail location.

We can’t wait to see how Cottage Country can boost summer sales and sweeten your store’s success!